About me
Paul Gordon SEO is a UK-registered digital consultancy providing strategic SEO and search visibility services to businesses across multiple markets. Campaign execution is delivered through a combination of in-house leadership and trusted specialist partners.
SEO & AI Search Visibility Consultant Helping Brands Be Found, Recommended & Trusted.
I’m Paul Gordon — a consultant specialising in SEO, AI Search Visibility and Entity Optimisation.
For the last 18+ years, I’ve helped brands grow by improving how they are understood, ranked and recommended across search engines and AI systems.
Search is changing fast. It’s no longer just about Google organic (which is still essential).
Today, customers discover businesses through:
- Google AI Overviews
- Google AI Mode
- ChatGPT Search
- Perplexity
- Gemini
- AI assistants built into browsers, apps and tools
My job is simple:
Make sure your brand is the one these systems choose to surface, cite and trust.
My Philosophy on Modern Search
SEO isn’t dead — it’s evolving.
The biggest shift?
Search is now entity-driven and AI-interpreted.
Google and LLMs don’t just look at keywords. They analyse:
- brand identity
- consistency of information
- authority and experience
- structured data
- sentiment and reviews
- clarity of expertise
- topical alignment
- citations and mentions
If these signals aren’t strong, AI can’t confidently reference your brand —
which means your competitors get chosen instead. Some of these elements were part of a good SEO strategy in the past, too.
The brands that win today are the ones that:
- communicate clearly
- structure content intelligently
- build strong entity signals
- demonstrate expertise
- maintain trust
- align with both Google and LLMs
- create content AI can extract, summarise and cite
This is the work I specialise in.
Who I Work Best With
I typically partner with:
- ecommerce brands
- founders and solo operators
- service-based businesses
- in-house marketing teams
- brands wanting a modern, AI-ready search strategy
- companies struggling with visibility despite “doing SEO”
- businesses frustrated with agency fluff
If you want meaningful, expert-led improvement — not generic deliverables — we’ll work well together.
Let’s Improve Your SearchPerformance
If you’re ready for clearer direction and better results, reach out and I’ll walk you through your next steps.
Frequently asked questions
Here are some quick answers to the questions I’m asked most often about SEO, AI visibility and my approach to consulting.
If you need anything more specific, just get in touch.
What makes your approach different from a typical SEO agency?
I don’t outsource, automate or hide behind reports. You work directly with me — meaning senior-level execution, clear direction, fast turnaround and work that actually moves the needle. No sales team, no unnecessary retainers, no fluff.
Do you only work on Google SEO or also AI search visibility?
Both. Traditional SEO is still essential, but modern search now includes platforms like Google AI Overviews, ChatGPT Search, Perplexity and Gemini. My work ensures your brand is visible across all major search and AI systems.
Can you help if my site has already worked with an agency before?
Yes — many of my clients come from situations where they’ve “done SEO” but still struggle with visibility. I audit everything, identify what’s been done well, and uncover gaps that agencies often miss (entity signals, AI readiness, structured content).
Do you work with all CMS platforms?
Yes. Shopify, Magento, WordPress, BigCommerce, Craft, custom setups — the fundamentals stay the same. As long as the platform is stable and you have access to a reliable developer (I can recommend one), we can optimise it.
How long does it take to see results?
It varies by website, competition and history. Many clients see meaningful movement in 6–12 weeks, while stronger results build over 3–6 months. AI visibility improvements often begin even sooner once entity signals stabilise.
Do you offer monthly retainers or project-only work?
Both. Some clients prefer ongoing support (SEO, AI visibility, strategic direction). Others need one-off audits, migrations, or content restructuring. The approach depends on your goals — no forced contracts.
Can you help with brand sentiment and reviews?
Yes. Sentiment is becoming increasingly important for both Google and AI systems. I help identify weaknesses, improve messaging, provide review strategies, and strengthen trust signals that influence ranking and AI-generated recommendations.
Do you work with small businesses as well as larger brands?
Yes — I work with ecommerce brands, service businesses, founders, in-house teams and scaling companies. The common thread is ambition: if you want real, measurable improvement, we’re a good fit.
Can you check my SEO or AI visibility before I commit?
Absolutely. A quick initial review is often the best starting point. It helps highlight where you are now, what’s blocking your visibility, and whether we’re the right fit to work together.
Do you help with migrations and technical SEO?
Yes — migrations (Shopify, Magento, WordPress, custom builds) and technical SEO are a significant part of my work. Ensuring clean foundations, structured content and strong entity signals is crucial for both Google and AI systems.
How do you approach AI visibility?
I focus on improving how search and AI models interpret your brand: entity clarity, content structure, information consistency, trust signals and relevance. The goal is to get your brand surfaced, cited and recommended across AI search platforms.
What is your hourly rate?
My hourly rate is £75 per hour, reflecting 18+ years of hands-on experience in SEO, AI search visibility and technical problem-solving. My day rate is £600 per day, suitable for larger projects, deep-dive audits or focused implementation work. For clients who require multiple days per month or an ongoing retainer, I offer a small reduced rate to reflect the consistency and long-term partnership.