Freelance SEO Expert, Driving Visibility Across Google & AI.

Paul Gordon is a UK-based AI SEO expert specialising in technical SEO, entity optimisation and AI search visibility. He helps businesses improve inclusion across Google organic results, AI Overviews, ChatGPT, Perplexity and generative search engines.

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18+
Years in SEO
700+
Clients Helped
90%+
Brand Visibility Improved
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Certified partner
Freelance SEO expert
SEO conversion rate improvement with higher leads and sign-ups.

Future proof your SEO

seo

Positive results

No sales team. No fluff. Just results from someone who's been doing this for 18+ years.
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Real Results, Not Promises

You’ll see measurable improvements in conversions, organic rankings, AI search visibility and branded presence — and if progress isn’t where it should be, I’ll clearly explain why and how we fix it.
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Optimising for Generative Search

Optimising for Google AI Overviews and generative search means structuring content for clarity, authority, and extractability. This includes strong entity signals, structured data, semantic depth, and clear answer formatting. The goal isn’t just ranking pages — it’s becoming a trusted source AI systems summarise, cite, and recommend within search results.
500+
E-commerce SEO Clients
700+
Local SEO Campaigns
500k+
AI Overviews Won
What I Do
An extension of your team
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AI Search Optimisation vs Traditional SEO

Traditional SEO focuses on ranking web pages in search engine results using keywords, backlinks, and technical optimisation. Success is measured by position, traffic, and click-through rate. AI search optimisation goes further. Instead of just ranking pages, it aims to make your brand understood, cited, and recommended by AI systems such as Google AI Overviews, ChatGPT, and Gemini. This requires entity clarity, structured data, semantic depth, and contextual authority. While traditional SEO targets algorithms that list results, AI SEO targets systems that generate answers. The goal shifts from visibility in blue links to inclusion within intelligent, conversational search experiences.
01

Discovery Call

I start with a no-pressure chat to understand your business, your market, and where your current visibility is falling short in Google and AI, LLMs. From there, I’ll outline the right SEO direction — no fluff, just a clear path forward.
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Quick review of your current SEO setup
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Identify low-hanging wins and missed opportunities
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Tailored Audit & roadmap to move forward (no guesswork)
SEO discovery call to understand website goals and opportunities
02

Search & AI Visibility Execution

Once the plan’s agreed, I get to work. That includes technical fixes, content updates, and everything needed to start moving the needle — done by me, not outsourced.
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On-page and technical SEO improvements
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Keyword targeting and content optimisation
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Resolve identity flaws in AI search
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Setup for tracking, reporting, and visibility gains
SEO execution strategy implementing optimisation for better rankings.
03

Measure, Improve, Grow

I monitor what’s working across Google, AI search tools like ChatGPT and Perplexity, and your actual site performance. From visibility to conversions, I fine-tune every step to keep your growth moving.
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Monitor and improve visibility across Google & AI search platforms
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Improve Share of Voice & Sentiment in AI Search
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Ongoing CRO to boost conversions
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Long-term growth focus — not short-term spikes
Measure SEO performance, improve results, and grow website traffic.
Ready to grow? Let’s talk.

Not convinced? Take a look at some of my case studies

case study

Transforming SEO Performance in the Jewellery Niche

Create a sustainable SEO and content framework that could scale across multiple markets, reduce reliance on paid acquisition, and improve both search and AI visibility (end 2023 onwards).
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Homepage

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Browse our Case Studies
Is SEO worth it

Take your search marketing to the next level

Boost visibility, conversions and brand authority with an approach built for Google, AI, LLMs and the future of search.

Lets talk further

Hear what our amazing customers say about us

Sarah Mitchell
Sarah Mitchell
London , UK

“An amazing service”

Paul quickly uncovered issues we’d missed for years and transformed our search visibility.
Chris Morgan
Chris Morgan
Glasgow, UK

Game Changing

The improvements in our organic performance were dramatic. Best SEO decision we’ve made.
Daniel Brooks
Daniel Brooks
Lincoln, UK

Exceptional Insight

Paul spotted issues and opportunities I’d never even considered — the results were instant
James Whitfield
James Whitfield
London, UK

Clear Direction

Paul cut through the noise and gave us a clear, actionable plan that worked.
Tom Walker
Tom Walker
Surrey, UK

Fast Results

Our rankings and AI visibility jumped within weeks. Paul genuinely knows his craft.
What I Do

Ai & SEO Strategist common client questions

Have a question about SEO, AI-search visibility or how we work together? Here are some of the most common things businesses ask before getting started.

01

What types of businesses do you work with?

I work with startups, small businesses and established brands across multiple industries — adapting SEO strategy to fit the goals, budget and growth stage of each client.

02

What are the most important things to consider in SEO and search marketing for 2026?

Modern SEO is no longer just about Google rankings — it’s about being understood and chosen across the full search ecosystem. In 2026, the key priorities are: strong technical foundations, authoritative content, brand/entity signals for AI-driven search, user experience, real topical relevance, first-party data, and a reputation that earns trust (and links). Consistency and quality across all of these signals is what creates sustainable organic visibility.

03

Can you provide support if we don’t have an in-house developer or content team?

Absolutely. I regularly collaborate with trusted developers, writers and designers who can help implement improvements. If you’re on an ongoing SEO retainer, this hands-on support is included — giving you an all-in-one solution without needing internal resources.

04

How quickly can I expect to see results from SEO?

It depends on where you’re starting and how competitive your sector is. Many clients begin seeing progress within a few months as we fix issues, strengthen content and build authority — with stronger growth continuing over time.

05

Do you help improve visibility in AI-powered search results like ChatGPT and Gemini?

Yes — alongside Google SEO, I focus on building your brand’s entity presence so you’re recognised across LLMs, AI assistants and emerging search formats. The goal is to ensure your business is discoverable wherever people search today — and tomorrow.

06

Do you provide one-off SEO audits?

Yes — I offer full diagnostic audits covering technical performance, content, user experience and strategic opportunities. You receive a clear action plan that you or your team can execute — or I can support with implementation where needed.

07

Will I need to make changes to my website?

Often, yes — because even small improvements can unlock performance gains. I provide guidance and can work directly with your developers, designers or content editors so changes are made correctly and efficiently.