PG SEO. What I Do. My Services

I provide expert services that future-proof your visibility — ensuring your brand is recognised, ranked and recommended across Google and the fast-growing world of AI discovery platforms, including ChatGPT Search, Perplexity and Gemini.

Graph showing increase in lead generation from organic SEO traffic. SEO traffic growth chart showing increase in organic website visitors.
18+
Years in SEO
700+
Clients Helped
90%+
Brand Visibility Improved
Certified partner

I provide a focused set of services built around modern discovery — from organic Google SEO to enhancing your brand’s appearance in Google AI Overviews, Google AI Mode, and AI-driven platforms like ChatGPT Search and Perplexity. My work strengthens the signals that help search engines and AI systems understand, rank and recommend your business, giving you long-term, sustainable visibility across both traditional search and emerging AI channels.



18+ years of experience

18+ years of experience helping ecommerce brands, service businesses and founders improve their organic Google SEO, AI visibility and overall search performance.

SEO Expert SEO conversion rate improvement with higher leads and sign-ups.

01

Do you work with all CMS platforms?

Yes. I work with Magento, Shopify, BigCommerce, WordPress, Craft CMS and custom-built platforms. The fundamentals of SEO and AI search optimisation remain the same across every CMS. As long as you have access to a reliable developer (which I can help you source if needed), I can optimise your setup effectively.

02

Is traditional organic SEO still important?

Absolutely. Organic Google SEO is still a critical part of long-term visibility. What’s changed is that we now also need to optimise for AI-driven discovery — including Google AI Overviews, Google AI Mode, ChatGPT Search and Perplexity. Both areas work together and will increasingly influence business growth year after year.

03

How quickly can I expect results?

This depends on your current visibility, technical health and competition. Some clients see improvements within weeks, while others require a few months of structured work. What I guarantee is clear direction, transparent progress and measurable improvements across search and AI visibility.

04

Do you work with businesses outside the UK?

Yes. I work with businesses worldwide, including the UK, US and EU markets. My approach is platform-agnostic and applies to both local and international search environments.

05

Do I need a long-term contract?

No. I don’t lock clients into long-term agreements. My work is project-based or month-to-month, depending on your needs. You get expert-led support without unnecessary retainers or commitment pressure.

06

Can you help if we already have an internal developer or marketing team?

Yes — in fact, that’s where I deliver the most value. I work alongside internal teams to guide direction, fix gaps, enhance performance and support execution. If you don’t have a developer, I can recommend trusted partners.

A simple, yet effective three-step process

Search systems — like Google AI Overviews, ChatGPT Search, Perplexity and Gemini — rely heavily on entity understanding, not just keywords. If your brand identity is unclear, inconsistent, or poorly represented online, AI models will struggle to understand who you are, what you do, and why you matter.
01

Discovery Call

I start with a no-pressure chat to understand your business, your market, and where your current visibility is falling short in Google and AI, LLMs. From there, I’ll outline the right SEO direction — no fluff, just a clear path forward.
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Quick review of your current SEO setup
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Identify low-hanging wins and missed opportunities
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Tailored Audit & roadmap to move forward (no guesswork)
SEO discovery call to understand website goals and opportunities
02

Search & AI Visibility Execution

Once the plan’s agreed, I get to work. That includes technical fixes, content updates, and everything needed to start moving the needle — done by me, not outsourced.
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On-page and technical SEO improvements
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Keyword targeting and content optimisation
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Resolve identity flaws in AI search
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Setup for tracking, reporting, and visibility gains
SEO execution strategy implementing optimisation for better rankings.
03

Measure, Improve, Grow

I monitor what’s working across Google, AI search tools like ChatGPT and Perplexity, and your actual site performance. From visibility to conversions, I fine-tune every step to keep your growth moving.
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Monitor and improve visibility across Google & AI search platforms
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Improve Share of Voice & Sentiment in AI Search
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Ongoing CRO to boost conversions
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Long-term growth focus — not short-term spikes
Measure SEO performance, improve results, and grow website traffic.
Freelance SEO expert

Take your search marketing to the next level

Boost visibility, conversions and brand authority with an approach built for Google, AI, LLMs and the future of search.

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